|
Go RVing Advertising Campaign News Releases
Below are recent press releases on the Go RVing campaign. Please contact Christine Morrison at 703-620-6003, ext. 344, cmorrison@rvia.org or Karen Redfern at 703-620-6003, ext. 347, kredfern@rvia.org for more information.
Go RVing 2008 TV Lineup Includes: Super Bowl, Daytona 500 and Olympics
In an unprecedented move, Go RVing television ads will run during coverage of three of sports’ biggest events – the Super Bowl, Daytona 500 and Summer Olympics.
The Road is Calling: Go RVing DVD Tells How to Get Started
Go RVing’s free “getting started” video introduces newcomers to the fastest-growing mode of family travel today—RVing. Available on DVD, or CD-ROM format, this RV primer is now also available as streaming video at www.GoRVing.com, so anxious travelers don’t have to wait for the mail.
10 Ways to Enjoy the Outdoors With Your Kids
Here are 10 ways to enjoy the outdoors with your kids this summer that are guaranteed to deliver great memories and healthy fun.
Discover Nature's Sketchbook this Autumn While Having Fun Outdoors
Begin your healthy lifestyle today and encourage the family to get outdoors this season. Here are 10 ways to explore and enjoy the Great Outdoors with your kids and grandkids this fall that are guaranteed to deliver great memories and healthy fun.
New RV/MH Hall of Fame and Museum Features Go RVing Exhibit
A major Go RVing display at the newly built RV/MH Hall of Fame and Museum is Elkhart, Ind. opened to the public in late March, bring the RV industry's past, present and future under one roof.
Go RVing Website Rebuilt For New Ad Campaign
A popular resource for recreation vehicle (RV) shopping, rental and travel planning, the official Go RVing website, GoRVing.com, has been redesigned and reprogrammed. The changes reflect the theme of the “What Will You Discover? Go RVing” ad campaign and increase the site’s usefulness to consumers and the RV industry.
Go RVing Tie-In Program Helps Local Dealers Close the Sale
With the Go RVing national advertising campaign eliciting a record consumer response thanks to the “What Will You Discover? Go RVing” ads, more local RV businesses are tying in to capitalize on the campaign’s success and convert prospects into customers.
New Research Identifies Three Hot Prospects Segments for RV Industry
Go RVing is armed with recent market research to gain better insight into consumers’ experiences during the purchase process. The latest Communications Planning Study, conducted by Harris Interactive, yielded new data about the demographics and psychographics of RV-buyer prospects and the best messages to reach them
|
|
