Go RVing Advertising Campaign News Releases
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Contact:
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Christine Morrison
Sr. Dir. of Marketing Communications
(703) 620-6003, ext. 344
cmorrison@rvia.org
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Karen Redfern
Dir. of Marketing Communications
(703) 620-6003, ext. 347
kredfern@rvia.org
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Free Video Tells How to Get Started RVing
RESTON, Va. — Go RVing’s free “getting started” video introduces newcomers to the fastest-growing mode of family travel today—RVing. This RV primer is now available as streaming video at www.GoRVing.com, so anxious travelers don’t have to wait for the mail.
The video highlights the convenience and affordability recreation vehicles (RVs) bring to planned vacations or impromptu weekend getaways. Five documentary-style scenarios showcase various types of RVs and some of the fun activities RVers enjoy. The video follows real RVing families, from parents exploring America’s natural wonders with their kids to empty-nesters rediscovering each other.
A “Nuts and Bolts” section offers shopping pointers on choosing and using the right RV to meet your needs and reviews the features available. This section provides trip-planning tips and explains financing and renting options. Also highlighted are the diverse amenities and activities campgrounds and RV resorts offer.
The “RV 101” section briefs viewers on the various types of RVs at a glance, including typical prices. Consumers can view the video by visiting GoRVing.com where a one-click button connects them to the streaming video link.
For destination ideas and an insider’s perspective on RV travel, checkout “You Are Here”, Go RVing’s family travel blog written by popular travel author Brad Herzog. Along with his wife and two young sons, Herzog spends the summer months traveling the US by RV and chronicling his adventures and experiences. Intrigued by the quirkiness of America’s small towns, Herzog’s blog introduces RV travelers to the lesser known paths and would-be RVers to the joys of RV travel.
The Go RVing Coalition—formed in 1994 by RV manufacturers, component suppliers, dealers and campgrounds—produced the video. Go RVing works to provide the public and media with information about the benefits of RV travel and to foster customer satisfaction with the RV experience through customer research conducted by its Committee on Excellence. For more information, visit GoRVing.com.
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