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For two years, Go RVing has partnered with FCB to cover industry trends under our Real Trends Report, gathering a wealth of insights about current and prospective RVers. As we look ahead at what 2023 holds for the industry, we’d like to step into the future with a series of educated predictions for what we expect to see trending in 2023 and beyond. This report explores five major themes shaping our industry, consumers, RV intenders, and stakeholders. Tapping into these five market forces allows Go RVing to focus its brand efforts and continue building awareness, consideration, and reputation in the years to come. The 2023 trends report explores the appeal of analog, the new frontier of VR, one tank trips, outdoorsy cosmopolitans and how multicultural marketing is the only way forward.
