Looking to grab the attention of new consumers and to reinvigorate the brand image, Go RVing has launched its new “Go on a Real Vacation” television and digital campaign. Following the relaunch of advertising in May with a successful radio campaign, Go RVing has debuted a new “Go on a Real Vacation” broadcast ad on national television
The high-energy, fast-paced broadcast spot was created by Go RVing’s new creative agency, FCB in Chicago. The spot is geared toward outdoor enthusiasts with children in the home who are looking for alternatives to fly/cruise vacations.
Media buyer Universal McCann planned the media buys in conjunction with Go RVing with a blend of network and national cable television to expand exposure across viewing genres. Broadcast television kicked off August 24 and viewers will see the new 15 and 30 second commercials during highly rated programming such as The Tonight Show with Jimmy Fallon, The Late Late Show with James Cordon, sporting events including the NBA Playoffs, The Stanley Cup Playoffs, and Major League Baseball as well as news outlets CNN, MSNBC, and Fox News.
“Wave 2” of the Go on a Real Vacation also includes digital, social media, print, and two new radio spots set to launch next week.