Just days after the kickoff to college football season and Labor Day weekend where an estimated 7.4 million Americans were expected to take a RV trip, Go RVing has launched a new fall campaign, Ultimate RV Tailgate, which is supported by four experiential marketing pop-ups at college football games across the country to inspire and incentivize U.S. travelers and tailgaters to bring the comforts of home from the road straight to the sidelines. As part of the program, consumers can also enter for the chance to RV like a VIP and win a game-changing fan experience package.

The Ultimate RV Tailgate experience gives one lucky fan the chance to design their dream game day – from choosing tickets to their favorite matchup to funds to help them craft the perfect RV tailgate setup – including a complimentary RV rental! From kickoff to the final whistle and beyond, this RV experience giveaway will take one lucky winner from parking lot party to postgame playbacks in style with an RV rental of their choice. 

This prize package, open for entry the duration of the regular college football season August 30 through December 8, 2025, will include: 

• $2,000 Ticketmaster® gift card, redeemable for up to four tickets to the 2026 sporting event of winner’s choice
• $2,500 gift card for RV rental
• $1,000 Fanatics gift card for all official team gear and tailgate accessories
• $1,500 VISA Gift Card for gas, food, and other expenditures
• Go RVing tailgate swag

“We're proud to elevate the college football tailgating experience by showcasing how RV travel brings fans closer to the action—comfortably, affordably, and with unmatched convenience,” shared Karen Redfern, Chief Marketing Officer for Go RVing. “Whether you're parked at the end zone or in the heart of the lot, the journey and the celebration starts just steps from your RV door."

Superfans and tailgaters alike looking to visit the ultimate pre-game destination are in luck – Go RVing is hosting four pop-up activations throughout the season to share with fans why RVing is the best way to score on game day. The events will include trivia, prizes, a touchdown dance photo experience, and pre-game broadcast. Tour stops include the games below. Pop-up events to start before kick-off, hours to fluctuate based on game day time and will be available on the campaign website, UltimateRVTailgate.com, at least one week before each game. 

• 10/4 – Wisconsin vs. Michigan in Ann Arbor, MI
• 11/1 – FL vs. UGA in Jacksonville, FL
• 11/15 – FL vs. Ole Miss in Oxford, MS
• 12/6 - College's biggest championship game in Indianapolis 

To enter for a chance to win and find more information, fans can visit UltimateRVTailgate.com where they will be directed to complete the online entry form. The contest is open August 30 through December 8, 2025, with the winner to be announced on December 19, 2025 following one of college’s biggest championship games in Indianapolis, December 6, 2025. 

Throughout the football season, the program will extend into the brand’s other marketing channels and efforts, including, but not limited to, paid media, search engine optimization, influencer marketing and social media, all with the overarching goal of encouraging the millions of college football fans and travelers alike why RVing is the best way to win not only for game day adventures, but every adventure.

To gather information on buying or renting an RV, travel inspiration, maintenance tips and tricks, or attending an upcoming RV show, visit gorving.com or head to Go RVing’s social channels on Facebook, Instagram, TikTok and YouTube. 

August 5, 2025

Go RVing, the RV industry’s voice for inspiration, education, and storytelling, announces the launch of its year-long road trip campaign, RV-2-50, leading up to America’s 250th birthday on July 4, 2026. RV-2-50 offers curated road trip itineraries designed to help travelers experience the freedom and adventure of RVing while exploring destinations that helped shape the nation. 

Every month through July 2026, Go RVing will unveil expertly-drafted road trip itineraries that highlight America’s past and diverse present that travelers can complete in a long weekend, a few weeks, or over several months. Each route features historic landmarks, regional celebrations, cultural attractions, and RV-friendly campgrounds. The first three itineraries explore regions surrounding Washington, D.C., the American West’s iconic national parks and Hollywood Sign, the quirky Spaceship Water Tower in the Midwest, and the powerful National Civil Rights Museum in Memphis.

“RV travel has become the quintessential American travel experience because it offers the comfort and flexibility to explore everything just beyond your door,” said Monika Geraci, spokesperson for Go RVing and the RV Industry Association. “RV-2-50 is more than a series of road trips — it’s a celebration of what makes this country so special. Whether you’re uncovering hidden gems, visiting iconic landmarks, or simply gathering around the campfire with loved ones, RVing gives you the freedom to experience America on your own terms.”

Additional itineraries, travel challenges, and ways to join the RV-2-50 celebration will be shared on Go RVing’s social media channels, email newsletter, and website. Organizations interested in having their destination or Semiquincentennial event featured can reach out to Monika Geraci at mgeraci@rvia.org.

June 26, 2025

As part of its continued efforts to attract new audiences, Go RVing is driving consumer excitement at this summer’s American Century Championship in Lake Tahoe—one of the most-watched celebrity golf events in the country. This event is one of 10 experiential events Go RVing is participating in this year that offer consumers the chance to step inside an RV and visualize what’s just beyond the door of their next getaway.

Go RVing is offering a $200,000 luxury RV to any participating celebrity who scores a hole-in-one on the scenic fifth hole, a sponsorship avenue new to Go RVing designed to draw lots of promotion. The grand prize, a Forest River Dynamax Isata 3 Class C motorhome, will be on display during the nationally televised tournament (NBC, Peacock, GOLF Channel) from July 11–13.

“Partnering with the American Century Championship is a powerful way to connect with new audiences and show that RVing is an exciting, accessible way to experience the game—and the getaway,” said Karen Redfern, Chief Marketing Officer for Go RVing.

With celebrity contestants in this year’s tournament like Stephen Curry, Travis Kelce, and Aaron Rodgers, Go RVing’s presence on the course—and on screen—underscores the industry’s bold push to put RVing front and center in lifestyle conversations.